Show Product Metafields as Product Description
Explore how to use Product Metafields as Product Description in this following guideline.
Who can use this feature
This feature is available to all AOV Post Purchase merchants who use any of the following offer types:
- Post Purchase
- Thank You Page
- Order Status Upsell
What is this feature
The "Show Product Metafields as Product Description" feature allows merchants to replace the default product description shown in an upsell offer with content pulled from a metafield.
A metafield is a custom field in Shopify used to store specialized information. This feature uses a specific metafield (aov_ppu.product_description) to display a more controlled and concise product description on upsell offer pages.
Why to use this feature
Keep offer layouts clean and focused
Using a metafield allows you to display a concise, clean message that's tailored for upsell moments and avoid cluttered layouts caused by long default product descriptions.
Maintain consistency
Metafields let you standardize short descriptions for similar products across your campaigns.
Enhance customer experience
A short, purpose-driven product description helps customers quickly understand the value and act without distraction.
Boost conversion rate
Merchants can craft descriptions to convert rather than inform, with optimized and focused product messaging.
How to set up the feature
Step 1: Locate and enable the metafield feature
Before creating the metafield itself, locate the setting in your AOV Post Purchase offer and begin the activation process.
- Open the AOV Post Purchase app.
- Go to Offers and select the offer you want to modify.
- Navigate to Step 3: Widget content.
- Locate the product card (Upsell or Downsell). Each card displays the current product and configuration options.
- Look for the banner labeled "Show Product metafields as Product description".
- Click the "Contact us" link on the banner. This will guide you to enable the feature and show setup instructions for metafields.
Step 2: Create a metafield definition
- In your Shopify Admin, click Settings at the bottom left of the navigation bar.
- Go to Custom data → Products → click Add definition.
- Set the Name to something recognizable, such as
AOV Product description. - In Namespace and key, enter:
aov_ppu.product_description. - Choose the type: Single line text or Multi-line text.
- Assign this metafield to the relevant product categories → click Save.
Step 3: Add content to your metafield
- Go to Products in your Shopify Admin.
- Select the product you want to update.
- Scroll to the Category metafields section.
- Enter your custom description in the AOV product metafield field.
- Click Save.
Step 4: Update the offer in AOV Post Purchase
- Open the AOV Post Purchase app → go to Offers and select the offer you want to update.
- In Step 3: Widget content, ensure the product description is enabled in the template.
- Remove and re-add the product in the offer to reload the updated metafield.
- Click Save. Your offer will now display the custom metafield content instead of the original Shopify product description.
Example use case
Your original product description has 6 paragraphs of technical details. You want your upsell to show just one sentence:
"Perfect for post-workout recovery – clean formula, 20g protein per serving."
Create a metafield with this short version, activate it in the offer, and the upsell widget shows the concise message instead.
Frequently Asked Questions
What happens if I don't set up the metafield correctly?
The offer will fall back to displaying the original product description.
Can I use HTML or rich text in the metafield?
No, only plain text is supported.
Will this affect the product page description?
No. This change only applies to the AOV Post Purchase offer pages.
Can I use different metafields for different offers?
Currently, only one metafield key is supported: aov_ppu.product_description.
Need help setting up metafields? Contact AOV Support at [email protected].