Analytics
Track the performance of your upsell offers with detailed analytics and reporting.
Dashboard overview
The Analytics page provides a comprehensive view of your upsell performance. At the top of the page you can pick a date range and an offer type to scope the data shown below.
When All offer types are selected, the page shows summary metrics plus two charts:
- Upsold orders by offer type (donut chart) — The number of upsold orders categorized by the 3 main offer types within the AOV app
- Total upsold value (line chart) — The total additional revenue generated from upsell offers
Key metrics
When viewing All offers, the summary cards show:
| Metric | Description |
|---|---|
| Total upsold orders | The total number of orders where upsell offers were successfully applied |
| Average upsold value | The average additional value generated per successful upsell order |
| Upsell success rate | [Total upsold orders / Total orders] × 100% |
Filtering
- Filter by date range to analyze specific time periods
- Filter by offer type to compare performance across Post-purchase upsell, Thank you page upsell, and Order status page upsell
- When a single offer type is selected, use Show analytics for to view an individual offer
Per-offer analytics
When you select a single offer type and a specific offer, the summary cards change to:
| Metric | Description |
|---|---|
| Upsold orders | The number of orders where the offer was successfully applied |
| Average upsold value | The average additional value generated per successful upsell order |
| Conversion rate | [Upsold orders / Offer views] × 100% |
Per-offer charts include Top offered products (bar chart), Offer views (line chart), and Upsold value (line chart).
You can reset analytics for individual offers from the offer's action menu if needed (e.g., after making significant changes to an offer).
Tips for improving performance
- Low offer views? Check your trigger conditions — they may be too restrictive
- Low conversion rate? Try A/B testing different discount values, headlines, or templates
- Many views but low upsold value? Consider increasing your discount or improving your product selection
- Use the Offer auditor on an offer to check feasibility and get actionable insights from real orders