Pricing Plan
How Pricing Works?
Use the full app — pay only after $200 in upsell revenue.
When you install the app, you start on the Free plan. You can run unlimited upsell offers — Post-purchase, Thank you page, and Order status page — until the app has generated $200 in lifetime upsell revenue for your store. After that, upgrade to Pay-As-You-Go to keep your offers running.
Billing works as follows:
- The Free plan stays free until the app has driven $200 in lifetime upsell revenue.
- When the $200 cap is reached, your offers are automatically paused on the storefront.
- To resume offers, upgrade to Pay-As-You-Go — starting from $4.99/month with a 7-day free trial.
- Pay-As-You-Go billing is based on your store's total monthly orders (rolling 30-day window) — not just orders from the app.
- Shopify automatically calculates and charges usage fees in your next billing invoice.
- The price cap is $99.99/month — no matter how many orders, you'll never pay more.
Free Plan
| Item | Details |
|---|---|
| Price | $0/month |
| Revenue cap | $200 lifetime upsell revenue (USD) |
| Offers | Unlimited Post-purchase, Thank you page, Order status page |
| Targeting | All 9 trigger conditions (product, cart value, customer tag, country, and more) |
| Analytics | Full real-time analytics |
The following premium features are not included on the Free plan:
- AI Smart Pick — auto-pick the best upsell product using AI
- AI Auto-translate — translate offers into the buyer's language automatically
- Smart Upsell — combined Post-purchase + Thank you page campaign in one offer
- Priority support
To unlock these, upgrade to Pay-As-You-Go.
Pay-As-You-Go Tiers
| Tier | Orders per 30 Days | Price |
|---|---|---|
| Entry | 1 – 100 | $4.99/mo |
| Starter | 101 – 200 | $9.99/mo |
| Growth | 201 – 500 | $29.99/mo |
| Scale | 501 – 1,000 | $49.99/mo |
| Unlimited | 1,001+ | $99.99/mo |
7-day free trial
When you upgrade to Pay-As-You-Go, you get 7 days free with all premium features unlocked. No charges during the trial — your $200 cap is also paused.
Maximum price cap: $99.99/mo
No matter how many orders your store processes, you will never be charged more than $99.99 per month.
What happens when I hit the $200 Free cap?
- All your live offers are automatically paused on the storefront.
- Buyers won't see your upsell offers until you upgrade.
- A "Revenue cap reached" banner appears in the app with an upgrade link.
- After you upgrade to Pay-As-You-Go, your paused offers automatically resume — you don't have to recreate them.
Does the cap reset?
No. The $200 is lifetime upsell revenue generated by the app for your store, not per month. Once reached, you need to upgrade to keep offers running.
Does refunding an order decrease my cap?
No. The $200 cap doesn't decrease when orders are refunded. If you have a specific case where this is a problem (e.g., a large mistaken order), contact our support team at [email protected] and we'll review case-by-case.
What happens if I unsubscribe from Pay-As-You-Go?
If you cancel during a billing cycle:
- You will still be charged for the usage during your active subscription days (after the trial).
- This charge will appear in your next Shopify invoice.
- If your shop is still under the $200 Free cap, you revert to the Free plan and offers continue to run.
- If your shop is above $200, offers stay paused until you re-subscribe.
Example:
- You upgrade to Pay-As-You-Go on August 6 (after your trial ends).
- You uninstall the app on August 20.
- From August 6 to August 20, your store received 310 orders.
- On your next Shopify invoice (e.g., billed on September 5), you'll be charged $29.99.
If you uninstall the app, usage charges during your active subscription days still apply.
I installed the app before May 2026 — does this apply to me?
If you've been using the app before the new pricing rolled out, you remain on the previous pricing model:
- Existing Free users keep unlimited usage under the old order-based Free tier (0–100 orders/30 days) — no $200 cap applies to you.
- Existing Paid users keep your current plan and pricing — nothing changes for you.
The new Free plan ($200 cap + Pay-As-You-Go from $4.99) applies only to new installs from May 11, 2026 onward.
Ecosystem Discount
If your store uses multiple AOV apps (e.g., AOV Free Gift, AOV Bundle, AOV Boost Sales Trust Badges), you qualify for a 30% discount across all AOV app subscriptions.
30% off for AOV ecosystem users
Using two or more AOV apps? Contact our support team at [email protected] to have the ecosystem discount applied to your account.
Need Help?
Have questions or need support about the pricing plan? We're here for you.
📩 Contact AOV Support: [email protected]
We're excited to see how our app helps you boost upsell revenue and increase AOV!