# Welcome

## What is AOV.ai Pre-Order?

AOV.ai Pre-Order lets you sell products before they're in stock or officially released. Customers can place pre-orders on your Shopify store, and you control every aspect — from payment terms to delivery messaging.

## Why Pre-Order?

<details>

<summary><strong>Capture demand early</strong></summary>

Start selling before products arrive. Pre-orders let you gauge interest, secure revenue upfront, and plan inventory based on actual customer demand rather than guesswork.

</details>

<details>

<summary><strong>Flexible payment options</strong></summary>

Choose between charging the full amount at checkout or collecting a deposit first. Partial payments lower the barrier for customers while still securing their commitment.

</details>

<details>

<summary><strong>Keep customers informed</strong></summary>

Set delivery dates, customize pre-order messages, and add badges so customers always know what to expect. Clear communication reduces support tickets and builds trust.

</details>

## App Overview

![AOV.ai Pre-Order Dashboard](/files/mmnhSfOiFssiIOncdlVI)

The dashboard gives you a complete overview of your pre-order setup:

* **Setup Guide** — Onboarding checklist to get your app running (activate embed, create first campaign, get support)
* **Pre-Order Campaigns** — View all campaigns with status, create new ones, and manage existing ones
* **Help Center** — Access live chat support or submit feature requests

## Requirements before using

Before setting up your first pre-order campaign, make sure you have:

* [ ] Products added to your Shopify store
* [ ] The app embed activated in your theme (the Setup Guide will walk you through this)
* [ ] A clear idea of which products to offer as pre-order and their expected delivery dates

## What's next?

| Guide                                                                                   | Description                                                                               |
| --------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------- |
| [Campaign List](/aov.ai-pre-order/manage/campaign-list.md)                              | View, filter, and manage your pre-order campaigns                                         |
| [Campaign Settings (Step 1)](/aov.ai-pre-order/pre-order-campaign/campaign-settings.md) | Configure campaign name, products, pre-order trigger, continue selling, and delivery date |
| [Payment Settings (Step 2)](/aov.ai-pre-order/pre-order-campaign/payment-settings.md)   | Choose full or partial payment, set deposit amount                                        |
| [Display Settings (Step 3)](/aov.ai-pre-order/pre-order-campaign/display-settings.md)   | Customize button, badge, and messages                                                     |
| [Orders & Reports](/aov.ai-pre-order/manage/orders.md)                                  | View, filter, export pre-order reports, and collect payments                              |


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