Campaign Settings

Step 1 of the campaign wizard — configure campaign name, products, and delivery date

How to set up

Navigate to AOV.ai Pre-Order > Preorders > Create campaign (or click Edit on an existing campaign). The wizard opens on Step 1: Campaign setting.

Step 1 — Campaign Settings

1

Name your campaign

• Campaign name: an internal label to identify this campaign in your admin. Customers will never see this name. ◦ Example: Summer Pre-Order 2026 or New Skincare Launch

2

Choose when to show Pre-Order

Below the campaign name, the When to show Pre-Order card controls when the Pre-Order button replaces "Add to Cart" on your storefront.

When to show Pre-Order and Continue Selling

Select a trigger:

• Out of stock (Most common) — the Pre-Order button appears only when a product variant's inventory reaches zero. While in stock, customers see "Add to Cart".

• Always — the Pre-Order button appears for all products in this campaign, regardless of stock level.

Trigger	Product in stock	Product out of stock
Out of stock	Shows "Add to Cart"	Shows "Pre-Order"
Always	Shows "Pre-Order"	Shows "Pre-Order"

This setting cannot be changed while the campaign is active. Pause the campaign or duplicate it to use a different trigger.

3

Configure Continue Selling

Below "When to show Pre-Order", the Continue Selling card controls how the app manages Shopify's "Continue selling when out of stock" inventory setting.

Continue Selling settings

Choose a mode:

• Automatic (Recommended) — the app automatically enables "Continue selling when out of stock" for campaign products, and restores the original setting when the campaign ends.

• Manual — you manage "Continue selling" yourself in Shopify Admin. The app does not modify inventory policies.

If you choose Manual with the Out of stock trigger, make sure "Continue selling when out of stock" is enabled for all campaign products in Shopify Admin. Otherwise customers will see "Sold out" instead of "Pre-Order".

Tip: Unlike the pre-order trigger, you can change the continue selling mode on an active campaign. A confirmation modal will explain the immediate effect.

4

Add products to the campaign

Click Add products to open the Shopify product picker. Select one or more products to include.

The product table shows each added product with:

• Product name: linked to the product in Shopify.

• Inventory: current stock level — Out of stock (red) or X in stock (yellow/green).

• Remove: click the trash icon to remove a product from the campaign.

If a product is included in multiple active campaigns, the most recently created campaign takes priority on the storefront.

5

Set campaign total limit (optional)

Enable Set campaign total limit to restrict the total number of pre-orders that can be placed across all products in this campaign.

• When enabled, enter the maximum number of orders allowed.

• When the limit is reached, the pre-order button will no longer appear for this campaign.

6

Choose delivery type

Step 1 — Delivery Date

Select a Delivery type from the dropdown to define when customers can expect their order:

• Exact date: pick a specific delivery date using the date picker. ◦ Example: Apr 10, 2026

• Date range: set a start and end date to show a delivery window. ◦ Example: Apr 10 – Apr 20, 2026

• Relative period: enter a number of days, weeks, or months from the order date. ◦ Example: 14 days

• Relative interval: enter a min and max range from the order date. ◦ Example: 2–4 weeks

• Custom text: enter any free-form delivery note. ◦ Example: Ships when available

Tip: Use Exact date when you know the precise ship date. Use Relative period for delivery that depends on order date. Use Custom text for uncertain timelines.

7

Set delivery date value

Based on your chosen delivery type, fill in the corresponding field:

• Exact date → select a date from the date picker.

• Date range → select start date and end date.

• Relative period → enter a number and select the unit (Days, Weeks, or Months).

• Relative interval → enter min value, max value, and select the unit.

• Custom text → type your delivery note.

The delivery information is shown to customers on the product page, cart, and order confirmation.

8

Preview your settings

The Preview panel (right side) shows a live preview of how the pre-order button, badge, and messages will appear on your storefront.

• Product Page: shows the button, badge, delivery message, and payment message.

• Collection: shows the product card with badge overlay.

• Cart: shows the cart line item with delivery note.

The preview updates in real-time as you change settings across all three wizard steps.

Click Continue to proceed to Payment Settings.