Where Should Promotional Campaigns Appear During BFCM?
Last updated
Last updated
Black Friday and Cyber Monday (BFCM) are just around the corner, and it's the perfect time for merchants to maximize their promotional efforts. But with so many campaigns happening at once, it’s not just about having great offers—it’s about placing those offers in the right spots.
In this blog, we’ll explore the key areas where promotional campaigns should appear during BFCM to capture attention and drive sales.
Your homepage is the first thing most customers see, so your main promotional campaign should be front and center here. The hero banner is an excellent place to announce your BFCM deals. Use bold, engaging imagery and clear messaging to immediately grab attention. Consider a countdown timer or limited-time offer to create urgency.
Why here? Customers visiting your homepage are likely to be browsing for deals, so make sure they don’t miss out on your best offers by making them the focal point.
Many shoppers land directly on product pages via search or ads, skipping the homepage altogether. This makes it essential to highlight promotions on individual product pages. You could display campaigns like Buy X Get Y or discounts prominently near the “Add to Cart” button to encourage larger purchases.
Why here? At this stage, the shopper is already interested in a specific product. A well-placed offer can push them to buy more or add complementary items to their cart.
Email marketing plays a significant role during BFCM. Send out exclusive offers to your email list, whether it’s early access to sales or special discounts. Personalized emails with curated deals based on browsing history or past purchases can also increase engagement and conversions.
Why here? Your email list consists of people who are already interested in your brand. Offering them tailored, timely promotions can bring them back to your site, ready to shop.
Well-timed pop-ups are effective for capturing attention, especially during sale seasons like BFCM. You can use them to offer additional discounts, announce flash sales, or provide discount codes for first-time buyers. Exit-intent modals, in particular, are great for retaining potential customers who may be abandoning their carts or leaving the site without making a purchase.
Why here? Pop-ups grab attention when it matters most—before the customer leaves your site. This last attempt at engagement can bring back hesitant shoppers.
Don’t forget about social media! Platforms like Instagram, Facebook, and TikTok are great for sharing quick, eye-catching promotions. You can announce flash sales, special deals, or countdowns in stories and posts, making your campaign more visible to a broader audience.
Why here? Shoppers often browse social media for inspiration. By placing promotions on these platforms, you can engage with a highly active audience and drive them directly to your site.
For merchants with a mobile app, push notifications are a powerful tool. Notify users of flash deals, cart reminders, or exclusive app-only promotions. A well-timed notification can pull users back into the shopping experience and increase your BFCM sales.
Why here? Push notifications are direct and often lead to immediate engagement. For time-sensitive deals, they’re a great way to drive action.
During BFCM, your promotional campaigns need to be in the right places at the right times. From your homepage to social media and everything in between, each touchpoint is an opportunity to convert browsers into buyers. Ensure that your offers are visible and enticing across all these platforms, and you’ll be well on your way to a successful sales season!
By focusing on where your promotions appear, you can boost customer engagement, drive higher conversions, and make this BFCM your best one yet.
