Milestone Rewards

Explore how to create tiered reward campaigns based on cart value or item quantity to increase average order value.

What is Milestone Rewards?

Milestone Rewards is a powerful campaign type that lets you offer tiered rewards as customers add more to their cart. Whether it’s discounts or free shipping, shoppers unlock new rewards as they reach spending or quantity thresholds you define.

This creates a fun, game-like experience that encourages customers to add more to their cart to reach the next tier

Step 1: Access Milestone Rewards

In the AOV Free Gift app:

• Go to Campaigns

• Click Create Campaign

• Select Milestone Rewards and click Create to begin setup

Step 2: Set Up Milestones & Rewards

2.1 Choose type of conditions:

• Total Cart Value: Based on how much a customer spends

• Product Quantity: Based on how many items they add

2.2 Click to Add milestone, there are 3 type of rewards

• Order discount

• Free gift

• Free shipping

For Order Discount, choose the discount type

• Percentage discount

• Fixed discount

For Free Gift, select any product on your store as the free gift at the Browse product button. You can choose multiple products

For Free Shipping, set Buy at least $199 or 2 items to get free shipping.

Step 3: Reward distribution rule

Choose how rewards are delivered when customers qualify for multiple milestones:

• Nearest Milestone Gift Only: Customer gets only the highest milestone reward reached.

• All Eligible Gifts (Recommended): Customer gets every reward unlocked across all tiers.

Set Campaign Schedule

• Start Date/Time: Pick when your campaign goes live (based on your Shopify timezone).

• End Date (Optional): Enable End Date if the campaign is for a limited time.

Step 4: Set up display settings

4.1 Choose gift selection method:

• Auto-add: Gift will be automatically added when milestones is reached

• Gift selection: Customer selects gift through a pop-up when milestone is reached

If choose gift selection, you can see a block to customize the pop-up which is only displayed when milestone is reached

4.2 Customize milestone reward bar

You can customize the milestone rewards bar which always display on your product page by click Edit widget at Milestone rewards block

After all settings are done, the Milestone reward widget will be successfully displayed on the product page as set up:Once everything looks great, hit Save to publish your campaign!

Step 5: Enable the app on the theme and add block

• Follow the guide on our app to embed and enable the app on your theme.

• Click Add milestone block to your theme to place the AOV Process bar block on the product page.

• If you can not see the block on your theme, there are 2 reasons:

  • Campaign has not been saved yet -> go back to the app and Save campaign successfully

  • Your theme is not supported -> please contact us to configure from our end

Voila! By following those steps, you can create a compelling, clear, and attractive Milestone Reward campaign to engage more customers. Happy selling!