Milestone Rewards
Explore how to create tiered reward campaigns based on cart value or item quantity to increase average order value.
Who can use this campaign?
This campaign is available for AOV Free Gift merchants.
What is the Milestone Rewards?
Milestone Rewards allow you to create a tiered system of incentives. As customers add items or increase spending in their cart, they unlock rewards, such as discounts or free shipping, based on thresholds you set.
Why use this feature?
How to set up
Step 1: Navigate Milestone rewards
In the AOV Free Gift app, go to Campaigns > Click Create Campaign > Choose Edit under the card Milestone rewards to start setting up.
Step 2: General Settings
Under General, set the Campaign name. This name is for internal use only, and helps you easily identify and manage campaigns later.
Step 3: Set up Milestone & Rewards
You’ll see two options under Tiered reward type. For each type, you can only add up to three milestones.
Total cart value: Based on total monetary value of cart
Product quantity: Based on number of items in cart
Select one based on your campaign strategy by clicking into each milestone card. This determines how customers progress through your milestones.
How to configure:
For each Milestone #, set the minimum cart value required to unlock the reward (e.g.
$200).Choose the Reward type:
Percentage discount (e.g.
10%)Fixed discount (e.g.
$15 off)Free shipping
If the reward is a discount, enter the Reward value.
If you choose Free shipping, the value field will be hidden.
Remove function: Each milestone card has a trash icon to remove it. When removed, milestones automatically reorder to maintain logical flow.
Example: if Milestone #2 is deleted, Milestone #3 becomes the new #2.
Tips for optimizing milestones
Use Free Shipping as a mid-tier incentive to break up discount ladders.
Make sure the first milestone is easy to achieve to engage the shopper early.
Escalate value logically (e.g. 10% → Free Shipping → 20% off).
Step 4: Customize Gift reward structure
In the Gift reward structure section, select one of two options:
Nearest milestone gift only: Only the reward at the highest achieved milestone will be given.
All eligible gifts (Recommended): Shoppers receive all rewards they’ve unlocked through progression.
Step 5: Set campaign schedule
Under Schedule, select your Start date/time (automatically uses your Shopify timezone).
(Optional) Toggle on Set end date if the campaign is limited-time.
Final step: Preview and save your campaign
Located on the right-hand side under Summary, the table gives you a quick overview of:
Milestone levels (e.g. 1 item, 2 items, 3 items)
Reward types and values (e.g. $10 OFF, Free Shipping, 20% OFF)
Display method (always set to Milestone reward for this feature)
Check this table to confirm your milestone thresholds and reward settings are configured correctly.
Just below the summary, you’ll find the Preview section. Here’s how to test the real-time experience:
Drag the progress slider left or right.
The preview bar below will update dynamically to reflect how it will look to shoppers at each cart stage.
Use this preview to make sure reward messages are clear and milestone spacing feels logical to your customer journey.
Once you are happy with the campaign's setup, hit the Save button to make it go live.
Milestone Rewards campaigns help merchants drive higher order values by showing customers the rewards they can unlock as they shop. With customizable tiers and automatic real-time updates, this feature is built to boost conversions while creating a fun and rewarding shopping experience.
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