Gift with Quantity Purchase

Follow our detailed step-by-step guideline to set up your first Gift with Quantity Purchase campaign.

What is Gift with Quantity Purchase campaign?

One effective strategy to boost sales and enhance customer engagement is the Gift with Quantity Purchase campaign. This promotion allows customers to receive a free gift when they buy a specified quantity of products, creating an enticing offer that encourages larger purchases.

How to set up Gift with Quantity Purchase campaign?

Step 1: Select the campaign

In the homepage of your app, choose Create campaign > Gift with Quantity Purchase from the list of campaign types to start create one.

GWQP campaign

Step 2: Set up Campaign name

Choose a name for this campaign so that you can quickly identify it later on. Notice that your customer won’t see this name in the storefront.

GWQP general setting

Step 3: Set up Campaign Trigger

Quantity

Choose the quantity of products that your customers have to reach if they want to receive gift(s).

GWQP Quantity setting

Do:

• Consider the price points of your product. For higher-priced items, you should require a smaller quantity, as customers are already making a significant investment. For lower-priced items, you can set a higher required quantity to encourage volume purchases without customers feeling like they’re overspending.

Trigger condition

Choose which product(s) that the promotion will apply to.

• All Products: The campaign applies to any products in the store.

• Specific Collection: The campaign applies only to products within a specific collection.

GWQP Trigger condition setting

Do:

• Use this campaign for low margin or overstock products, as a quantity purchase can incentivize customers to buy in bulk, helping you clear stock while still generating revenue. Example: A complementary snack, seasoning packet, or a small recipe book with bulk orders of snacks or food items.

Exclude product

Specify which product(s) that the promotion will exclude (if any).

Step 4: Set up Campaign Gift

Select gift(s)

Choose the gift(s) that you want to reward your customers for reaching the quantity of product purchased. It could be a product in your store, such as a hat or a shirt.

GWQP Campaign gift setting

Do:

• Balance the value of the gift with the quantity. If the gift is highly desirable or high-value, customers may be willing to buy more to qualify for it. For lower-value gifts, keep the required quantity reasonable.

Step 5: Set up Discount

Discount type

Decide on which type of discount you want to apply for the gift. There are three options that you can take into consideration:

• Free: Free of charge gift.

• Percentage: A certain percentage off the gift price.

• Fixed Amount: A specific amount off the gift price.

Discount combinations

You can totally let your customers combine this discount with other different types to let them have the best deal based on their cart. Other discounts you can choose to combine are:

• Product discounts

• Shipping discounts

• Order discounts

GWQP discount settings

Step 6: Set up Appearance

Gift selection method

Choose the gift selection method that your customers might experience. We offer 2 types of method:

Manual

Your customers manually select the gift they want from a pop-up after they reach the minimum card value.

Content

• Customize the widget pop-up title to captivate your customers’ attention.

• Add a clear and enticing description of the gift to encourage your customers to claim it right away.

Automatic

Your customers automatically get the gift added to cart and receive a congrats bar after they reach the minimum card value.

Content

• Update the title of the congrats bar to inform customers that their gift has been added to their cart.

GWQP Appearance setting

Step 7 (Optional): Set up Schedule

If you want your promotion to run for a specific period of time, you can totally set the start and end date/ time. Notice that timezone is based on (GNT - 5:00) America/ New York.

Start date

Add the start date and time when your promotion will begin.

End date (Optional)

Add the end date and time when your promotion will stop.

GWQP Schedule setting

Step 8 (Optional): Advanced settings

Gift limit

If you are offering multiple gifts per order based on quantity purchased, set a reasonable cap on how many gifts a single customer can add from the pop-up to prevent abuse of the promotion.

GWQP Advanced settings with gift limit

Multiplying formula

You can multiply their gift(s) Y to encourage the customers buy more to receive more rewards. For example: “Buy 4 get 2” or “Buy 6 get 3”

GWQP Advanced settings with Multiplying formula

Do:

• Use multiplying formula to maximize perceived value of the promotion and make it seem more generous and compelling, especially in competitive markets where customers compare promotion across brands. A gift per item (rather then per cart) creates a sense of getting more value for each unit purchased.

Don't:

• Use a gift multiplier too often, or offer gifts that are too generous, as it might devalue your brand perception or make customers think that the promotion is too “cheap”.

• If the gifts are physical products, multiple units could increase packaging and shipping costs significantly. Be mindful of how shipping logistics are affected by the increased quantity of gifts, especially for international orders.

Specific link

Refer to this article to set up a specific link so that you can control who can access to your gift promotional campaign(s).

Specific Link

Final Step

After completing these steps, review your campaign settings to ensure everything is correct.

Save your campaign, and it will be ready to activate on your storefront, providing your customers with an exciting incentive to purchase more items and enjoy the rewards.