AOV.ai Help Center
AOV.ai Help Center
AOV.ai Help Center
  • Welcome
  • 🚀Getting started
    • Introduction
  • 🛍️Promotion campaign
    • Buy X Get Y
    • Gift with Cart Value
    • Gift with Collection Value
    • Gift with Quantity Purchase
    • Volume Discount
    • Order Goal
      • How to set up Order Goal campaign
      • Promote Order Goal with Announcement Bar
    • Shipping Goal
    • Milestone Rewards
  • 🖼️Widgets
    • Introduction
    • Deal of the Day
    • Pop-up
    • Congrats Bar
    • Deal Badge
    • Promotion Card
    • Volume Table
    • Tiered Reward Box
      • How Does the Tiered Reward Box Help Boost Your Store's AOV?
    • Floating button
    • Milestone bar
  • 🗝️SETTINGS
    • Pop-up hidden time
    • Specific Link
  • 📑Knowledge Hub
    • Understand AOV
    • Gift with purchase in BFCM
      • Where Should Promotional Campaigns Appear During BFCM?
    • Design BFCM gift with purchase widget
    • Combine Multiple Promotional Campaigns
      • Gift with Cart Value + Buy X Get Y (BXGY)
      • Gift With Quantity Purchase + Volume Discount
      • Gift with Collection Value + Volume Discount
      • Gift with Quantity Purchase + Buy X Get Y
      • Buy X Get Y + Volume Discount
    • Test AOV Free Gift without going live with your store
  • 🟠OTHERS
    • Translation
  • ❓FAQs
  • 🔐Legal materials
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    • Revenue (generated by app) limit
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  • What is Gift with Cart Value campaign?
  • How to set up Gift with Cart Value campaign?
  1. Promotion campaign

Gift with Cart Value

Learn how to set up a Gift with Cart Value campaign to give your customers more appealing rewards by following this guide.

Previous Buy X Get Y NextGift with Collection Value

Last updated 6 months ago

What is Gift with Cart Value campaign?

Gift with Cart Value is a promotional strategy where a customer receives free gift after their cart value reaches or exceeds a specific minimum amount. When executed effectively, this tactic drives immediate revenue and contributes to long-term brand loyalty and engagement.

How to set up Gift with Cart Value campaign?

Step 1: Access Gift with Card Value

From your app, go to Campaigns > Gift with Cart Value to access the campaign, in which you will find a default Campaign name that we created. You should feel free to change the name, it is used for you to identify this campaign with others.

Step 2: Set up Campaign name

Choose a name for this campaign so that you can quickly identify it later on. Notice that your customer won’t see this name in the storefront.

Step 3: Set up Campaign Trigger

Campaign Trigger

Choose the Minimum Cart Value as a threshold for your customers. You can also choose to exclude specific product(s) from this promotion by clicking Browse and choose the expected product(s).

Do:

  • Set the minimum cart value slightly above your current AOV. For example, if your AOV is $50, you could set the threshold at $60 or $70. This motivates customers to spend more to qualify for the free gift.

Don't:

  • Don't set the threshold much higher than your AOV, especially when adding extra costs including shipping, taxes, and fees. This will make your customers feel your products are out of reach.

Step 4: Set up Campaign Gift

Select gift(s)

  • Select the gift you want to grant your customers. This could be a product from your store.

  • Change the quantity of the gift that customers will receive. For instance, you might offer two free hats and one free shirt when the cart value reaches $100.

Do:

  • The gift has a lower value than the products in the cart. A common guideline is for the free gift to be around 10-20% of the minimum cart value.

Step 5: Set up Discounts

Discount type

  • Decide on the type of discount for your promotion:

    • Free: Free of charge gift.

    • Percentage: A certain percentage off the gift price.

    • Fixed Amount: A specific amount off the gift price.

Do:

  • If your product is over $100, customers tend to feel an amount off discount gives more value and are more likely to buy.

  • But for products under $100, people usually prefer a percentage-off discount, even though the difference isn’t huge statistically.

Discount combination

Decide whether to combine this offer with other available discount(s)

Step 6: Set up Appearance of the promotion

Gift selection method

Choose the gift selection method that your customers might experience. We offer 2 types of method:

Your customers manually select the gift they want from a pop-up after they reach the minimum card value.

Content

  • Customize the widget pop-up title to captivate your customers’ attention.

  • Add a clear and enticing description of the gift to encourage your customers to claim it right away.

Your customers automatically get the gift added to cart and receive a congrats bar after they reach the minimum card value.

Content

  • Update the title of the congrats bar to inform customers that their gift has been added to their cart.

Step 7 (Optional): Set up Schedule for your promotion

If you want your promotion to run for a specific period of time, you can totally set the start and end date/ time. Notice that time is based on (GNT - 5:00) America/ New York.

Start date

Add the start date and time when your promotion will begin.

End date (Optional)

Add the end date and time when your promotion will stop.

Step 8 (Optional): Advanced settings

Gift limit:

You can limit the number of gift that your customer can add from the pop-up. For example, you can set up that your customer can only choose 1 gift among 3 available options.

Do:

  • Allow customers to choose from a limited selection of gifts give you insights into their preferences, which help you understand which types of gift resonate most with your audience and refine promotions accordingly.

Don't:

  • Don't set the limit too low when the required cart value is high, because it might make customer feel that the promotion lacks value (e.g., only 1 gift per cart regardless of how much is spent or how many products are purchased)

Specific link

Refer to this article to set up a specific link so that you can control who can access to your gift promotional campaign(s).

Final Step

Review all the settings to ensure they are correct and save your campaign settings.

Congratulations! You've successfully set up a Gift With Cart Value campaign. Your customers will now be able to enjoy great rewards while you benefit from increased sales. Happy selling!

🛍️
Specific Link
GWCa campaign
GWCa general setting
GWCa Campaign Trigger settings
GWCa Discount type setting
GWCa Discount combination setting
GWCa Schedule setting
GWCa Advanced setting with Gfit limit
GWCa Campaign gift setting
GWCa Appearance setting