Gift with Cart Value
Learn how to set up a Gift with Cart Value campaign to give your customers more appealing rewards by following this guide.
What is Gift with Cart Value campaign?
Gift with Cart Value campaign is designed to encourage customers to spend more by offering them a free gift once their cart reaches a specific value. This strategy helps increase the store’s average order value while also motivating upselling and improving conversion rates. Additionally, by rewarding customers with free gifts, it enhances their shopping experience and builds stronger customer satisfaction and loyalty.
How to set up Gift with Cart Value campaign?
Step 1: Access gift with card value
From your app, go to Campaigns > Gift with Cart Value to access the campaign, in which you will find a default Campaign name that we created. You are able to change the name to your liking, it is used for you to identify this campaign with others.
Step 2: Set up Campaign name
Campaign Name: Choose a name for this campaign so that you can quickly identify it later on. Please keep in mind that your customer won’t see this name in the storefront.
Discount Code: Customers can see the discount code in the cart and on the checkout page. You can change it into something cool and related to your campaign, or you could just leave it as it is. If you can’t edit the discount code, please contact our support team for help.
Step 3: Set up campaign conditions
General Setting
Minimum Cart Value: Choose the amount of money your customers need to spend to unlock the offer.
Exclude products/collections: You can also choose to exclude specific product(s) or collections from this promotion by clicking Browse and choosing the expected product(s). In short, customers won’t receive the offer if they buy products from this section.
Do:
Set the minimum cart value slightly above your current AOV. For example, if your AOV is $50, you could set the threshold at $60 or $70. This motivates customers to spend more to qualify for the free gift.
Don't:
Don't set the threshold much higher than your AOV, especially when adding extra costs including shipping, taxes, and fees. This will make your customers feel your products are out of reach.
Local Currency Conversion
Local Currency Conversion automatically converts the prices on an online store into the customers’ local currency, based on their geographic location via IP address.
Before adding the currency you want to convert, you must first set up markets in your Shopify Admin settings. Please navigate to Settings > Markets > Create market/change existing market.
After finishing the market's setup, you can continue choosing the currency you want to convert for the customers.
Step 4: Set up campaign gift
General Settings
Select the gift(s) you want to grant your customers. For instance, you might offer a complimentary gift like a microfibre cloth if customers buy a pair of glasses.
You can change the quantity of the gift that customers will receive. Merchants utilize this feature to not only boost customers' spending, but also to clear out remaining old items.
If the gift has multiple variants, you can choose which one you want to offer or leave the decision to customers.
Do:
The gift has a lower value than the products in the cart. A common guideline is for the free gift to be around 10-20% of the minimum cart value.
A/B Testing (optional)
Enable A/B Testing to randomly offer 2 types of gifts to customers. Doing so will help you understand what customers want and create the best offer to boost revenue.
Step 5: Set up Discounts
Discount types
Decide on the type of discount for your promotion:
Free: Free of charge gift.
Percentage: A certain percentage off the gift price.
Fixed Amount: A specific amount off the gift price.
Do:
If your product is over $100, customers tend to feel that an amount-off discount gives more value and are more likely to buy.
But for products under $100, people usually prefer a percentage-off discount, even though the difference isn’t huge statistically.
Discount combinations
If you are running multiple discounts, you can choose whether to combine this offer with other available discount(s) to set up the best possible offer for you and your customers.
Product discounts: A discount is applied directly to specific products.
Order discounts: A discount is applied to the entire order total, rather than individual products.
Shipping discounts: A discount is applied to shipping fees.
Note: To allow multiple discount codes to be applied in a single purchase, make sure the “Combinable with other discounts” option is enabled in the settings of each discount involved.
Discount limits (Optional)
Limit total number of uses: To create urgency and push customers to act, consider enabling a “Limit total number of uses” to limit how many times the gift is available overall.
Limit to one use per customer: To avoid customers receiving too many gifts from a single discount—which can lead to a poor shopping experience and unnecessary losses—you can enable “Limit to one use per customer”.
Note: The app will detect and enforce the one-time use per customer if the customer is logged into their member account. If the customer checks out as a guest, this restriction may not apply.
Step 6: Set up other rules
Gift limit: If you offer customers 2 or more gifts, you can set a maximum number of gifts customers can receive in a buying session.
Exclude customer segment: Select specific customer types to be eligible for the offer.
Multiplying gift: Enable this option to let customers multiply their gift reward based on how much they buy.
Please note that this feature is only workable if the Gift Limit feature is disabled.
Some of these features in Step 6 are only available on the Premium plan.
Step 7: Customer eligibility
This section lets you control who can see and redeem your campaign. You can choose to make the promotion available to everyone or limit it to specific groups.
Step 8 (Optional): Set up schedule for your promotion
If you want your promotion to run for a specific period of time, you can totally set the start and end date/time. Note that time is based on (GMT +7:00) Asia/Bangkok.
Start date: Add the start date and time when your promotion will begin.
End date (Optional): Add the end date and time when your promotion will stop.
Do:
Allow customers to choose from a limited selection of gifts give you insights into their preferences, which help you understand which types of gift resonate most with your audience and refine promotions accordingly.
Don't:
Don't set the limit too low when the required cart value is high, because it might make customer feel that the promotion lacks value (e.g., only 1 gift per cart regardless of how much is spent or how many products are purchased)
Step 9: Display settings
Gift selection method
Choose the gift selection method that your customers will experience. At the moment, we offer 3 types of methods:
Announcement bar: Automatically adds products to the cart. (If customers can’t choose variant or quantity)
Pop-up: Shows gift options in a pop-up for customers to choose. (If there are multiple variants and a quantity of more than 2 for customers to choose)
Floating button: Shows multiple gift options on a floating button for customers to choose. (If there are multiple variants and a quantity of more than 2 for customers to choose)
Setting widget
You can customize the widget title to captivate your customers’ attention. Each type of gift selection method will contain different titles and content.
In addition, you also have the ability to customize how they look by changing the color and icon. How awesome is that!
Announcement bar:
Pop-up:
Note: When the variant picker option is enabled, your customers can select different variants for the same product if that product has variants and options such as color and size. This provides more flexibility and improves the customer experience, especially when offering multiple units of the same gift product.
Floating button:
Note: When the variant picker option is enabled, your customers will be able to select different variants for the same product if that product has variants and options such as color and size. This provides more flexibility and improves the customer experience, especially when offering multiple units of the same gift product.
Final step
Once you've completed all the setup steps, take a moment to review your campaign settings to make sure everything looks correct.
Then, click Save to finalize your campaign.
To make it visible on your storefront, go to Online Store > Theme > Customize > App Embeds and enable the AOV Free Gifts app.
Need help!!
Live chat support: Get real-time help directly inside the app. Click the chat icon in the bottom-right corner of your dashboard. Our support is on standby 24/7, feel free to reach out to us whenever you want.
Email us: For in-depth questions or technical issues, email us at: [email protected] Response time: within 24 hours on business days.
Watch the Setup Demo: Prefer a walkthrough? Watch our step-by-step video here:
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