Buy X Get Y
Follow this guide to set up your first Buy X Get Y campaign and see your sales grow.
Last updated
Follow this guide to set up your first Buy X Get Y campaign and see your sales grow.
Last updated
Buy X Get Y (BXGY) is for long believed as an effective promotional strategy that incentivizes customers to purchase more by offering them additional gifts or discounts once they meet a specific condition.
In the homepage of your app, choose Create campaign > Buy X Get Y (BXGY) from the list of campaign types to start create one.
Choose a name for this campaign so that you can quickly identify it later on. Notice that your customer won’t see this name in the storefront.
Next, decide the X for the BXGY campaign, which includes what your customers have to buy to be qualified for the gift.
Quantity
Choose the number of items that your customers have to buy. For instance, they’re required to make 5 purchases of any items to receive one free gift in the cart.
Any items from
Decide whether they are items from the specific product(s) or specific collection(s) in this BXGY campaign.
Applicable products/ Applicable collections
Finally, choose the exact applicable products or collections according to the above-mentioned choice. For instance, if you have chosen any items from specific collection, you’ll decide which collection it is in this step.
Now, it’s time for the gift(s) Y that you want to reward your customers for their purchase X.
Applicable gift(s)
Choose the gift(s) that you want to reward your customers. It could be a product in your store, such as a hat or a shirt.
Do:
This type of discount works well for products with high margins, where the free item can be a lower-cost item or one that is not selling well. You can also use it to encourage customers to try new products.
Don't:
The gift shouldn't be irrelevant to the products they purchase, as it doesn't add on values to them. For example, purchasing a certain number of toothbrushes to receive free keychain sounds not quite appealing to customers.
Discount type
Decide on which type of discount you want to apply for the gift. There are three options that you can take into consideration:
Free: Free of charge gift.
Percentage: A certain percentage off the gift price.
Fixed Amount: A specific amount off the gift price.
Discount Combination
You can totally let your customers combine this discount with other different types to let them have the best deal based on their cart. Other discounts you can choose to combine are:
Product discounts
Shipping discounts
Order discounts
Gift selection method
Choose the gift selection method that your customers might experience. We offer 2 types of method:
Your customers automatically get the gift added to cart and receive a congrats bar after they reach the minimum card value.
Update the title of the congrats bar to inform customers that their gift has been added to their cart.
Promotion widget
Set up the promotion widget in targeted place of your store to captivate your customers’ attention about this campaign.
Choose the type of promotion widget you want. There are two options for you:
Promotion card: Display promotion information and gift condition directly on the product page. Customize the card’s title according to the messages you want to deliver.
Promotion badge: Display a badge on the product image across the homepage, collection and product page. Customize the badge’s content to trigger your customers’ attention.
Do:
As the word capacity is limited, Keep the title emphasize key value and benefits of the promotion clearly. Words like "Free," "Bonus," or "Exclusive" can make the offer more appealing.
Don't
Exaggerate what you really will really do. Don't brag about how great you are, as people will know when you're lying to them. Don't say an offer is "Just for you" if you're sending it to hundreds of people.
If you want your promotion to run for a specific period of time, you can totally set the start and end date/ time. Notice that timezone is based on (GNT - 5:00) America/ New York.
Start date
Add the start date and time when your promotion will begin.
End date (Optional)
Add the end date and time when your promotion will stop
Don't:
Set the campaign duration for too long, because it will lower consumer perceived value of discount rate and further deteriorate the customer loyalty for the product.
Gift limit
You can set up the limitation of gift that customers can only choose from a selection by adding the number into the box.
Do:
Limit the number of gifts will help you reduce complexity in inventory management and shipping. It also helps avoid logistical issues such as increased shipping or packaging costs.
Multiplying formula
You can multiply their gift(s) Y to encourage the customers buy more to receive more rewards. For example: “Buy 4 get 2” or “Buy 6 get 3”
Do:
Use gift multiplier to encourage bulk purchases of high margin products. Since the profit margin on each item is healthy, you can afford to offer multiple gifts without eroding your bottom line.
Don't:
Shouldn't apply this setting for low margin or low value products, as it could lead to profit erosion. Customers might purchase large quantities without adding many values to your business.
Refer to this article to set up a specific link so that you can control who can access to your gift promotional campaign(s).
After completing these steps, review your campaign settings to ensure everything is correct.
Save your campaign, and it will be ready to activate on your storefront, providing your customers with a compelling reason to add more items to their carts and enjoy the rewards.
Voila! By following these steps, you can create a compelling, clear and attractive Buy X Get Y promotion to engage more customers. Happy selling!
