Gift with purchase in BFCM
Last updated
Last updated
As Black Friday and Cyber Monday (BFCM) 2024 approaches, the buzz is building across the eCommerce world. BFCM has long been the biggest shopping event of the year, offering merchants a prime opportunity to boost sales and attract new customers.
With the event kicking off on November 29, 2024, now is the time for online retailers to ensure their stores are optimized and ready to handle the rush of deal-seeking shoppers. Whether you’re refining your website’s user experience or crafting irresistible promotions, being prepared for this major shopping weekend is key to standing out in a crowded market.
Today, BFCM has grown significantly, starting sooner and lasting longer. Black Friday 2024 is set for November 29, kicking off a weekend that concludes with Cyber Monday on December 2.
Here are some interesting BFCM statistics:
Shoppers spent $9.8 billion during Black Friday-Cyber Monday (BFCM) weekend - 24% increase from last year
Cyber Monday 2023 set new records with $12.4 billion in online sales.
Mobile shopping surged in 2023, with 75.7% of sales during BFCM occurring online, a notable jump from 55% in 2022
Gift-with-purchase promotions ranked among the most-loved campaigns during BFCM, showing that adding value is crucial.
Adding value is key. Using exclusive promotions like gifts or limited-time discounts to attract inflation-conscious shoppers during BFCM.
During BFCM, not all campaigns are created equal. While the basics are important, some promotions work better than others for boosting engagement and conversions. Here, we’ll explore the types of campaigns that are set to make an impact this BFCM season.
Your BFCM widgets—whether they’re countdown timers, pop-ups, or reward notifications—need to fit the energy and theme of the event. The right design can amplify your promotion, grab attention, and guide shoppers to take action. Here's how to design your widget for maximum impact this season.
The visibility of your promotional campaigns plays a huge role in their success. From the homepage to the product pages, there are certain areas where your promotions will have the biggest impact.
In this section, we’ll discuss the best places to showcase your BFCM deals for maximum conversion.
One promotion is great, but combining different types of campaigns can yield even better results. Whether it’s combining gift-with-purchase with a volume discount or layering a Buy X Get Y offer with cart value rewards, strategic combinations can enhance customer satisfaction and drive higher cart values.
As Black Friday and Cyber Monday 2024 draw near, it's essential to have a well-planned strategy that not only attracts shoppers but keeps them engaged. By leveraging high-impact campaigns like gift-with-purchase, designing visually appealing BFCM widgets, strategically placing your promotions, and exploring the power of combined campaigns, you’ll be well on your way to standing out in a crowded market.
BFCM is the biggest opportunity of the year to boost your sales and grow your customer base. With thoughtful preparation and a focus on delivering value, you can turn the excitement of this shopping weekend into long-term success for your business. Make sure your store is ready, your promotions are enticing, and your customer experience is seamless.
Let this BFCM be your most successful with AOV Free Gift
Volume Discount
Buy X Get Y
Gift with Cart Value
Gift with Collection Value
Gift with Quantity Purchase