Design BFCM gift with purchase widget
Create bold, festive BFCM widgets with these six essential design tips to boost conversion
PreviousWhere Should Promotional Campaigns Appear During BFCM?NextCombine Multiple Promotional Campaigns
Last updated
Create bold, festive BFCM widgets with these six essential design tips to boost conversion
Last updated
With Black Friday and Cyber Monday (BFCM) fast approaching, merchants are eager to maximize their sales with compelling offers like gift-with-purchase promotions. One of the most effective ways to communicate these deals to customers is through a well-designed widget.
In this blog, we’ll explore six essential elements for creating an engaging and conversion-driven BFCM gift-with-purchase widget
The look and feel of your BFCM widgets should align with the festive, high-energy shopping atmosphere while staying consistent with your brand. Here are some tips for the color scheme and theme for all widget types:
Color Palette Bold and Eye-Catching: Black, gold, and red are classic BFCM colors. Black conveys exclusivity, gold signals value, and red grabs attention. Using these in combination with your brand’s primary colors will create a festive yet cohesive look.
High Contrast: Make sure the widgets stand out from the rest of your website. For instance, use a contrasting color for CTA buttons and badges, such as vibrant yellow or green against a dark background.
Festive Touches: Consider adding subtle patterns or accents related to the shopping season, like small icons of gift boxes, stars, or ribbons. These elements can appear as background images or borders.
The Tiered Reward Box is a key element in your BFCM strategy, and here’s how to make it not only visually appealing but also highly functional
Instead of a simple "Tiered Rewards" label, use a more dynamic, BFCM-specific header that gets shoppers excited about the rewards they can unlock:
"Bigger Savings, Bigger Rewards!"
"Unlock Exclusive BFCM Gifts!"
"Shop More, Get More!"
"Claim Your Free BFCM Gifts!"
Each of these headers adds urgency and excitement, making customers feel like they're part of something special during BFCM.
Your description should be quick to read but exciting enough to motivate action during the busiest shopping days of the year:
"Earn exclusive BFCM rewards as you shop!"
"Unlock more gifts with every tier during our BFCM event!"
"Get rewarded with free gifts at each BFCM spending milestone!"
These alternatives clearly communicate the value of continuing to shop, while also tying directly to the BFCM excitement.
Your promotion message should reflect the urgency of BFCM and the limited-time nature of the rewards. Here are some BFCM-tailored suggestions:
"Spend {{trigger_amount}} during BFCM and unlock {{gift_number}} free gift(s)!"
"Only during BFCM: Spend {{trigger_amount}} for a free gift!"
"This BFCM, spend {{trigger_amount}} to claim your free {{gift_number}} gift(s)!"
These messages emphasize that the rewards are part of your exclusive BFCM deals, encouraging customers to act quickly.
As customers move closer to their next reward, make sure the progress message keeps up the momentum:
"Just {{progress_amount}} more during BFCM to unlock {{gift_number}} free gift(s)!"
"Add {{progress_amount}} more to your cart to get your next BFCM reward!"
"Almost there! Spend {{progress_amount}} more for another BFCM gift!"
This messaging not only keeps the focus on BFCM but also nudges customers to reach that next tier and unlock more rewards.
Once a customer unlocks a reward, celebrate their achievement with a special BFCM-themed message:
"Congratulations! You've unlocked your BFCM gift!"
"Hooray! Your BFCM free gift is ready!"
"Well done! Enjoy your BFCM reward!"
These celebratory messages add excitement and a sense of accomplishment, making customers feel like they've scored something special during the shopping event of the year.
BFCM is a time when customers are flooded with promotions, so it’s important that your messaging stands out. While these suggestions are designed with the BFCM rush in mind, don’t hesitate to adjust them to match your brand’s unique voice.
Whether your tone is playful and festive or professional and sleek, these messages can be tailored to fit your brand while still capturing the excitement of BFCM.
By creating a Tiered Reward Box that aligns with the BFCM theme, you’ll encourage higher cart values and enhance your customers’ shopping experience. The combination of exclusive offers, festive messaging, and clear progress indicators will keep customers engaged and excited to unlock more rewards as they shop during BFCM.