Customer segment
The Customer Segment setting allows merchants to restrict campaign eligibility based on customer segments defined in Shopify.
Applicable Campaign Types
- Gift with cart value 
- Gift with collection value 
- Buy X Get Y 
- Gift with quantity purchase 
- Order goal 
- Shipping goal 
How it Works
- You can include or exclude customer segments from campaign eligibility. 
- Segments can be built in Shopify (e.g., new customers, repeat customers, high-value spenders). 
- Only customers who belong to the selected segment(s) will qualify for the campaign benefits. 
Example
- Merchant creates a “Spend $100 → Get a Free Gift” campaign. 
- Sets Customer Eligibility to Customer Segment. 
- Includes the following segments: - Customers who haven’t purchased 
- Customers who have purchased more than once 
 
- Only customers in these two segments will be eligible for the campaign. 
- All other customers will not see or receive the offer. 
Setup Instructions
- Create or edit a campaign. 
- Go to Advanced settings > Customer eligibility. 
- Select Customer segment. 
- Choose whether to Include or Exclude segments. 
- Search or browse Shopify segments and add them to the list. 
- Save and activate the campaign.  
Best Use Cases
- New customer promotion: Offer gifts only to first-time buyers. 
- Loyalty rewards: Reward customers who have purchased multiple times. 
- Exclusive VIP campaigns: Target high-value customer groups. 
- Reactivation campaigns: Target customers who haven’t purchased recently. 
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