# Customer segment

### Applicable Campaign Types

* Gift with cart value
* Gift with collection value
* Buy X Get Y
* Gift with quantity purchase
* Order goal
* Shipping goal

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### How it Works

* You can **include** or **exclude** customer segments from campaign eligibility.
* Segments can be built in Shopify (e.g., new customers, repeat customers, high-value spenders).
* Only customers who belong to the selected segment(s) will qualify for the campaign benefits.

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### Example

* Merchant creates a “Spend $100 → Get a Free Gift” campaign.
* Sets **Customer Eligibility** to **Customer Segment**.
* Includes the following segments:
  * Customers who haven’t purchased
  * Customers who have purchased more than once
* Only customers in these two segments will be eligible for the campaign.
* All other customers will not see or receive the offer.

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### Setup Instructions

1. Create or edit a campaign.
2. Go to **Advanced settings > Customer eligibility**.
3. Select **Customer segment**.
4. Choose whether to **Include** or **Exclude** segments.
5. Search or browse Shopify segments and add them to the list.
6. Save and activate the campaign.

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### Best Use Cases

* **New customer promotion:** Offer gifts only to first-time buyers.
* **Loyalty rewards:** Reward customers who have purchased multiple times.
* **Exclusive VIP campaigns:** Target high-value customer groups.
* **Reactivation campaigns:** Target customers who haven’t purchased recently.