Definition of Revenue by App
What this means
AOV.ai Free Gift calculates revenue only from the part of the order that qualifies for a campaign, not from the entire order total. This makes your analytics:
More accurate – only counts what’s directly tied to the campaign.
More fair – not inflated by unrelated products.
More useful – helps you understand your campaign’s true impact.
How Revenue is calculated by campaign type
Buy X Get Y (BXGY)
How revenue is counted
Count the total value of the X qualifying items (specific collections or products only).
Example:
Offer: Buy 3 from Makeup, get free gift Customer buys 5 Makeup products + 4 skincare products→ Revenue by app = value of the 3 Makeup items.
If the gift isn’t free
Add the gift’s discounted value.
Gift with Cart Value
How revenue is counted
Use the Minimum Cart Value required to trigger the gift.
If Multiply = ON, count the highest tier reached.
Example:
Offer: Spend at least $100, get free gift
Cart total = $180, Multiply OFF → Revenue by app = $100
Cart total = $300, Multiply ON → Revenue by app = $200
If the gift isn’t free
Add the gift’s discounted value.
Gift with Collection Value
How revenue is counted
Same logic as Gift with Cart Value
Example:
Offer: Spend at least $100 from Summer collection, get free gift
Cart total = $180, Multiply OFF → Revenue by app = $100
Cart total = $300, Multiply ON → Revenue by app = $200
If the gift isn’t free
Add the gift’s discounted value.
Gift with Quantity Purchase
How revenue is counted
If condition = All products: Count the entire order value once the minimum quantity is met.
If condition = Specific collection: Count the total value of qualifying products within that collection.
If condition = Specific products: Count the total value of those specific products.
Example:
Offer: Buy 3 items, get gift.
If condition = All products: Customer buys 5 items totaling $120. → Revenue by app = $120 (entire order value)
If the gift isn’t free
Add the gift’s discounted value.
Milestone Rewards
If Cart Value
How revenue is counted
Use the highest milestone reached based on total cart value.
Example:
Milestones: $50 / $100 / $150
Cart total = $180 → Revenue by app = $150 (highest milestone reached)
If the gift isn’t free
Add the gift’s discounted value.
If Quantity
How revenue is counted
Use the highest milestone reached based on item quantity.
Sum the cheapest items up to that milestone.
Example:
Milestones: 3 / 5 / 8 items
Customer buys 9 → Revenue = total of the 8 cheapest items
If the gift isn’t free
Add the gift’s discounted value.
Shipping Goal
How revenue is counted
Use the Minimum Cart Value required to unlock free shipping.
Example:
Free shipping from $100 Cart total = $180 → Revenue by app = $100
Order Goal
If Cart Value
How revenue is counted
Use the Minimum Cart Value threshold.
Example: Spend $100 → Cart = $180 → Revenue by app= $100
If Quantity
How revenue is counted
If condition = All products: Count the entire order value once the minimum quantity is met.
If condition = Specific collection: Count only the value of qualifying items in that collection.
Example
Offer: Buy 3 items (All products) → Customer buys 5 totaling $150 → Revenue by app= $150 (entire order)
Offer: Buy 3 items from “Haircare” → Customer buys 5 → Revenue by app = total of 3 Haircare items only :
Checkout Upsell
How revenue is counted
Count the discounted price of the upsell item.
Example
Upsell: Pants $200 → 50% off → Revenue by app= $100
Checkout Progress Bar
How revenue is counted
If cart value goal, use the Minimum Cart Value.
If quantity goal, use the total of the cheapest items up to the required quantity.
Example
Spend $50 to unlock free shipping → Revenue by app = $50
Buy 3 items to get a perk → Customer buys 5 → Revenue buy app = total of 3 cheapest items
Where you’ll see this in AOV.ai
Campaign List Page → Each campaign’s revenue follows these calculation rules.
Analytics Dashboard → Revenue Overview and Performance reflect campaign-attributed revenue only.
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