# Definition of Revenue by App ## What this means AOV.ai Free Gift calculates **revenue only from the part of the order that qualifies for a campaign**, not from the entire order total.\ This makes your analytics: * **More accurate** – only counts what’s directly tied to the campaign. * **More fair** – not inflated by unrelated products. * **More useful** – helps you understand your campaign’s true impact. ## How Revenue is calculated by campaign type ### Buy X Get Y (BXGY) **How revenue is counted** * Count the total value of the **X qualifying items** (specific collections or products only). Example: Offer: Buy 3 from Makeup, get free gift\ Customer buys 5 Makeup products + 4 skincare products→ Revenue by app = value of the 3 Makeup items. If the gift isn’t free * Add the gift’s discounted value. *** ### Gift with Cart Value **How revenue is counted** * Use the Minimum Cart Value required to trigger the gift. * If Multiply = ON, count the highest tier reached. Example: * Offer: Spend at least $100, get free gift * Cart total = $180, Multiply OFF → Revenue by app = $100 * Cart total = $300, Multiply ON → Revenue by app = $200 If the gift isn’t free * Add the gift’s discounted value. *** ### Gift with Collection Value **How revenue is counted** * Same logic as *Gift with Cart Value* * Example: * Offer: Spend at least $100 from Summer collection, get free gift * Cart total = $180, Multiply OFF → Revenue by app = $100 * Cart total = $300, Multiply ON → Revenue by app = $200 If the gift isn’t free * Add the gift’s discounted value. *** ### Gift with Quantity Purchase **How revenue is counted** * If condition = All products: Count the entire order value once the minimum quantity is met. * If condition = Specific collection: Count the total value of qualifying products within that collection. * If condition = Specific products: Count the total value of those specific products. Example: * Offer: Buy 3 items, get gift. * If condition = All products: Customer buys 5 items totaling $120.\ → Revenue by app = $120 (entire order value) **If the gift isn’t free** * Add the gift’s discounted value. *** ### Milestone Rewards #### If Cart Value **How revenue is counted** * Use the highest milestone reached based on total cart value. Example: * Milestones: $50 / $100 / $150 * Cart total = $180 → Revenue by app = $150 (highest milestone reached) If the gift isn’t free * Add the gift’s discounted value. #### If Quantity **How revenue is counted** * Use the highest milestone reached based on item quantity. * Sum the cheapest items up to that milestone. Example: * Milestones: 3 / 5 / 8 items * Customer buys 9 → Revenue = total of the 8 cheapest items If the gift isn’t free * Add the gift’s discounted value. *** ### Shipping Goal **How revenue is counted** * Use the **Minimum Cart Value** required to unlock free shipping. Example: Free shipping from $100\ Cart total = $180 → Revenue by app = $100 *** ### Order Goal #### If Cart Value **How revenue is counted** * Use the Minimum Cart Value threshold. Example: Spend $100 → Cart = $180 → Revenue by app= $100 #### If Quantity **How revenue is counted** * If condition = All products: Count the entire order value once the minimum quantity is met. * If condition = Specific collection: Count only the value of qualifying items in that collection. Example * Offer: Buy 3 items (All products) → Customer buys 5 totaling $150 → Revenue by app= $150 (entire order) * Offer: Buy 3 items from “Haircare” → Customer buys 5 → Revenue by app = total of 3 Haircare items only : *** ### Checkout Upsell **How revenue is counted** * Count the discounted price of the upsell item and trigger product Example * Upsell: Pants $200 if customer bsuy 1 shirt $120 → 50% off → Revenue by app= $100 + $120 = $220 ### Checkout Progress Bar **How revenue is counted** * If cart value goal, use the Minimum Cart Value. * If quantity goal, use the total of the cheapest items up to the required quantity. Example * Spend $50 to unlock free shipping → Revenue by app = $50 * Buy 3 items to get a perk → Customer buys 5 → Revenue buy app = total of 3 cheapest items *** ## Where you’ll see this in AOV.ai 1. **Campaign List Page**\ → Each campaign’s revenue follows these calculation rules. 2. **Analytics Dashboard**\ → Revenue Overview and Performance reflect campaign-attributed revenue only. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.aov.ai/pricing-info/definition-of-revenue-by-app.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. 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