# A/B testing

### Applicable Campaign Types

A/B testing is available for the following campaign types:

* **Gift with cart value**
* **BXGY (Buy X Get Y)**

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### What can be tested?

With A/B testing, you can test the **gift or discount customers receive** under the same spending condition.

**Goals:**

* Understand customer preferences when spending the same amount of money.
* Compare the effectiveness of different reward types (discounts vs. free gifts) in driving conversion, AOV, and additional value.

**Use Cases:**

* Spend $50 → Option A: 10% off socks vs. Option B: 10% off t-shirt
* Spend $50 → Option A: free clock vs. Option B: free glasses

***

### Setup

1. **Create or edit a campaign** (Gift with cart value or BXGY).
2. Inside the campaign editor, enable **A/B test**.
   * This will allow you to configure **Option A** and **Option B** rewards under the same condition.
3. Define the reward for each option (discount or free gift).
4. Save and activate the campaign.

Customers will be randomly assigned to either **Option A** or **Option B** when they meet the campaign condition.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2FlRl0OWREllu44tufrXLn%2Fimage.png?alt=media&#x26;token=12813b07-554f-483d-a640-b33bd1fd28e9" alt=""><figcaption></figcaption></figure>

***

### Analytics

In the campaign list, you can track performance for each option within the A/B test:

* **Views**: Number of times the offer was shown.
* **ATCs (Add to Carts)**: Number of times customers added the gift/discount.
* **CR (Conversion Rate)**: How effectively the offer converts views into actions.
* **Revenue / Additional Value**: Contribution of each option to your store’s revenue.

By comparing Option A and Option B results, you can identify which reward drives better performance and optimize future campaigns accordingly.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2FlgOYDN03MivrilOf7JgC%2Fimage.png?alt=media&#x26;token=e93ebd99-4e5d-43c8-b0a6-52af07b190d8" alt=""><figcaption></figcaption></figure>


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