How the Buy X Get Y work on storefront

Buy X Get Y campaigns operate on a simple principle: when a customer meets a predefined condition (Buy X), they receive a reward (Get Y). This reward could be a free item, a discount, or any other promotional offer you choose.

Example Scenario

Let’s illustrate this with an example:

• Condition: Buy 2 T-shirts

• Reward: Get 1 free Hat

When a customer adds 2 T-shirts to their cart, they qualify for a free Hat. This incentive encourages customers to add more items to their cart to benefit from the offer.

Implementation on Your Storefront

1. Displaying the Offer: Once the customer meets the condition (e.g., adds 2 T-shirts), a popup appears on the screen informing them about the free Hat they can claim. The popup allows the customer to select the Hat they want or choose to close it for later consideration.

2. Popup Behavior:

   • If the customer closes the popup, it hides and reappears after a set time (e.g., 10 minutes).

   • If they choose "Continue Shopping," the popup hides after a shorter interval (e.g., 5 minutes).

   • Clicking "Add to Cart" adds the selected gift(s) to their cart with the appropriate discount applied, and the popup hides.

3. Cart and Checkout:

   • In the shopping cart, the free Hat (or any other selected gift) appears with a discount applied, showing the customer the value they are receiving.

   • If the customer adjusts quantities in the cart and no longer meets the promotion's condition (e.g., reduces T-shirts to 1), the free Hat is automatically removed from the cart to reflect the updated condition.

4. Multiplying Formula (Optional):

   • Enable this option to allow customers to receive additional rewards based on multiples of the qualifying condition (e.g., Buy 2 Get 1 Free, Buy 4 Get 2 Free, and so on).

5. Checkout Page:

   • The promotional items and their discounted prices continue to be displayed on the checkout page, ensuring transparency and clarity for the customer throughout their shopping journey.

Benefits for Your Store

• Increased Sales: Customers are motivated to buy more to qualify for the free gift, boosting your average order value.

• Enhanced User Experience: Clear communication and automatic adjustments in the cart create a seamless shopping experience.

• Promotional Flexibility: Tailor campaigns to promote specific products or reward customer loyalty effectively.

Implementing Buy X Get Y campaigns effectively on your storefront not only drives sales but also enhances customer satisfaction by offering value and simplicity in their shopping experience. By leveraging these strategies, you can effectively grow your business and delight your customers with compelling offers.