Thank you page upsell

Learn how to use the Thank you page upsell feature to boost customer engagement and increase sales.

Who can use this feature

• Store owners and staff with permission to install and manage apps on Shopify.

What is Thank you page upsell?

Thank you page upsell feature allows you to present additional offers to customers on the offer confirmation (thank you) page. This will help to engage with customers post purchase and encourage them to take advantage of exclusive deals.

Why to use Thank you page upsell?

Maximize Post-purchase opportunities

The thank you page is often underutilized. By presenting targeted upsell offers here, you can maximize every transaction and increase your Average Order Value (AOV).

Encourage customer engagement

Offering discounts or exclusive products keeps customers engaged with your brand next times and fosters loyalty.

Seamless customer journey

Thank You Page Upsells feel natural and non-intrusive, blending into the customer’s post-purchase experience.

How to set up Thank you page upsell?

Trigger condition

Step 1: Access Thank you page upsell feature

Navigate to the Offers section in the menu > Select Thank you page upsell to create a new offer.

Step 2: Define your Offer information

1

Offer name

Enter a name for your campaign so that you can easily identify it later on. You customers won't see this name on the storefront.

2

Discount code (optional)

Edit the discount code if you’re creating a coupon offer.

Step 3: Fill in Trigger conditions

In this section, you need to specify the conditions for displaying the offer to customers. The upsell appears only for customers who meet the set criteria.

1

Under Trigger conditions, choose one the trigger conditions so that your post-purchase offers can be shown:

• Set conditions: Target specific purchases.

• No condition: Show the offer to all customers.

2

If you select Set conditions, you can build rules using criteria:

• Product (or variant) → Show only if the order includes or excludes specific SKUs.

• Collection → Target entire collections (e.g., “Winter Skincare”).

• Product tag → Include or exclude items tagged in Shopify.

• Total order value → Show only if cart subtotal reaches a threshold (e.g., orders above $50).

• Total product quantity → Trigger based on how many items are in the cart.

• Shipping country → Restrict offers to customers in selected regions.

• Specific customer segment → Target Shopify segments (e.g., returning buyers).

For each condition:

• Select the Criteria from the dropdown.

• Choose an operator (Include / Exclude).

• Add the product, collection, or value to match.

• Add more rules with + Add ‘AND’ condition.

3

Review the Summary panel.

Confirm the conditions and offer details to make sure it matches your expectation.

4

Add multiple conditions using AND logic if needed.

Step 4: Advanced settings.

1

Open Advanced settings.

2

In Active date, pick a Start date and time. Use the timezone shown in the panel.

3

(Optional) Select Set end date, then pick the end date and time.

4

Select Save.

Upsell offer: This step lets you decide what type of offer appears on the Thank You Page

Step 1: Adjust offer settings

After finishing Trigger condition, click Next: Upsell offer.

Hide items already in the order: Check this box if you don’t want to upsell items that the customer already purchased.

If left unchecked, upsells can include duplicate items.

Step 2: Set up Upsell offer

Option A: Product Upsell

1

Select an upsell option

• AI recommendation: Automatically suggests products based on order history and trending choices.

• Specific product: Manually choose one or more products.

• Specific collection: Promote a predefined collection.

2

Configure product discounts by clicking the pencil ✎ icon beside a product.

• After adding products, select the discount type for each item:

  • Percentage discount (e.g., 10% off)

  • Fixed amount discount (e.g., $5 off)

  • No discount (offer product at full price)

• In the Upsell dialog, choose the discount type.

• Enter the discount value (if applicable).

• Add a custom description (optional). You can replace the product’s default description with a custom message.

• Select Save.

3

Check Upsell strategies help modal

This modal helps merchants choose the right method to select upsell products based on their store’s size and order history.

• Using upsell collection: Best for stores with fewer than 50 orders/month.

  • Create a collection of upsell items.

  • System rotates and displays items from this collection.

• Using AI recommendation: Best for stores with 50+ orders/month.

  • AI analyzes past orders to suggest products often bought together.

  • Add products by clicking AI recommendation; set discount levels for each.

4

Preview the offer

• The Summary panel on the right shows how many items are included.

• Select Preview offer to view the upsell as it will appear to customers.

Option B: Coupon Upsell: Enable this if you prefer to give a discount instead of a product.

1

Toggle Offer coupon on.

2

In Discount settings, configure the coupon:

• Percentage discount (e.g., 10% off).

• Fixed amount discount (e.g., $10 off).

3

Under Discount combinations, allow or restrict stacking with:

• Product discounts

• Order discounts

• Shipping discounts

Click Save to finalize your upsell.

Ensure the offer is active and properly embedded on your thank you page.

And that's it! By strategically offering complementary products or discounts, you can make the most of every transaction and build stronger customer relationships. Happy selling!