# Shipping Goal

### What is Shipping Goal?

The **Shipping Goal** feature allows merchants to create campaigns that offer free shipping or discounted shipping rates when customers meet a specified order value. With Shipping Goal, you can set up automated incentives that push customers to add more to their carts to unlock free or discounted shipping.

### Why to use?

<details>

<summary>Gain a competitive edge</summary>

Many online shoppers actively look for free shipping offers. Implementing a well structured shipping incentive can help you stand out and reduce competition-driven loss of sales.

</details>

<details>

<summary>Enhance shopping experience</summary>

The **Shipping Progress Bar** provides a **real-time visual indicator**, keeping customers engaged and motivating them to reach the spending goal. This reduces cart abandonment and increases conversion rates.

</details>

<details>

<summary>Increase AOV efficiently</summary>

Customers are more likely to add extra items to their cart when they see a **clear incentive**. By setting a **minimum purchase requirement** for free shipping, you encourage higher spending.

</details>

### How to set up

#### Step 1: Access the Shipping Goal

Navigate **Campaigns** in the menu > click **Create Campaign** button > Select **Shipping Goal** campaign to start setting up.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2F5IJ3xEFCOmCMExIuPHll%2Fimage.png?alt=media&#x26;token=dfcdde68-c06e-4b38-9b84-790fddec5b65" alt=""><figcaption></figcaption></figure>

#### Step 2: Configure General Settings

Enter a **campaign name** for the campaign - this is only for internal use and helps you identify the campaigns easily later on.

Hereby, the **Discount code** will be automatically generated. It is only editable once you upgrade higher plan.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2Fv1QcetVYsDg6CbEt4oXA%2Fimage.png?alt=media&#x26;token=42556de4-6815-488b-b176-e8ed492b79db" alt=""><figcaption></figcaption></figure>

#### Step 3: Set the Campaign trigger

**Minimum purchase amount**

Define the **spending threshold** required to unlock the shipping discount (e.g., $500).

**Trigger condition**

Choose whether the goal applies to **all products, a specific collection or specific shipping rate.**

{% tabs %}
{% tab title=" All products" %}
This feature ensures that the shipping discount applies to all products in the store.

* Select **"All Products"** as the **Trigger Condition**.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2FWP9TcGiuA7kf7Q0T4txr%2Fimage.png?alt=media&#x26;token=100cc7d2-1438-4b95-b4be-ceb55ea16f7c" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Specific Collection" %}
This feature allows merchants to offer a shipping discount only when customers purchase from specific collections.

* Select **"Specific Collection"** as the **Trigger Condition**. Choose the collection(s) that will qualify for the shipping discount.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2F4rmoYWE0gnmqOZrTod1k%2Fimage.png?alt=media&#x26;token=f69f5c47-17f7-449c-a419-450b4bcd9523" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title=" Specific shipping rate" %}
This feature provides flexibility for merchants to apply different shipping discounts based on the selected shipping rates. It also helps merchants optimize shipping costs and encourage customers to reach purchase goals. Finally, it ensures that discounts are aligned with Shopify’s existing **shipping rate settings**.

* Click **"Select"** to open the list of available shipping rates (loaded automatically from Shopify settings).
* Choose one or more shipping rates where the discount will apply.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2F9hVuSYTT8TTVOosubC8B%2Fimage.png?alt=media&#x26;token=2f674e36-305c-4660-bdcf-c52abe36af69" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

**Exclude shipping rates over a certain amount**\
Optionally, you can set a limit for eligible shipping rates (e.g., exclude rates above $100).

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2FBpiMCa6ZipTO0EIkmNXo%2Fimage.png?alt=media&#x26;token=21e223de-f997-4ead-8a24-a20adb63eece" alt=""><figcaption></figcaption></figure>

#### Step 4: Define the Campaign offer

**Discount settings**

**Discount type**

Select **Free Shipping** or a **Percentage-based discount** that the offer will be applied. Choose the corresponding value (e.g., 10% off shipping) if it is **Percentage-based discount**.

**Discount combinations**

Decide if this offer can be combined with **product or order discounts** by ticking the corresponding box.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2F7Fq8VV3vgHgNhPSzI3yC%2Fimage.png?alt=media&#x26;token=6c2b28c0-102a-4490-9105-08d363524070" alt=""><figcaption></figcaption></figure>

#### Step 5: (Optional) Configure Advanced settings

Here, you can:

* Limit the number of times this discount can be used.
* Restrict usage to one per customer.

Toggle the button on the right side of the option you want to choose to activate these features. If you are using free plan, you'll need to upgrade to experience them.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2FzWGpcynHfAfitcS1DURP%2Fimage.png?alt=media&#x26;token=61d73906-31aa-4a1d-9a34-87ad6548de6d" alt=""><figcaption></figcaption></figure>

#### Step 6: (Optional) Set up the Schedule

If you want your promotion to run for a specific period of time, you can totally set the start and end date/ time. Notice that timezone is based on (GNT - 5:00) America/ New York.

**Start date**

Add the start date and time when your promotion will begin.

**End date (Optional)**

Add the end date and time when your promotion will stop.

<figure><img src="https://1289686769-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMo81Ak7Ig0Z6bLRmWpSA%2Fuploads%2FGkjXSqOgXtRAuDgb9keA%2Fimage.png?alt=media&#x26;token=89b4ffba-c40a-450b-b4ab-c1c409e4c8f5" alt=""><figcaption></figcaption></figure>

#### Final step

After configuring all settings, review your campaign settings to ensure everything is correct.

Once satisfied, click **Save** to launch your **Shipping Goal** campaign.

Start leveraging **Shipping Goal** today and turn free shipping into a powerful incentive that benefits both your customers and your business!